- Celebrity-backed NA beer that refuses to compromise on flavor-finally
- Brewed in the Midwest, clocks in at 0.5% ABV or less, tastes like actual beer
- Taps into the massive shift toward alcohol-free options at bars, venues, everywhere really
John Mulaney's link-up with Years-this non-alcoholic beer out of the Midwest that's been flying under the radar until now-might be the most unexpectedly perfect celebrity partnership of 2025. Comedy clubs are paying attention. Sports bars too. And honestly? It could be the push that finally gets NA beer the respect (and shelf space) it deserves nationwide.
Why John Mulaney + Years Matters
Here's the thing about celebrity partnerships in the NA beer space... they are pretty much unicorns compared to the endless parade of tequila brands, wine labels, and energy drink collabs cluttering your Instagram feed. John Mulaney linking up with Years (covered everywhere from PR Newswire to Men's Journal) proves something important: non-alcoholic beer has officially graduated from "wellness niche" to genuine cultural phenomenon.
Mulaney brings something most celebrity endorsements can't fake-actual credibility. His candid, self-aware storytelling about sobriety resonates because it doesn't feel preachy or performative, y'know? When he backs an NA beer, it signals that alcohol-free options can be legitimately fun, social, unapologetically mainstream. And for the folks making decisions at comedy venues, arenas, concert halls-seeing a recognizable face on an NA brand gives them the confidence to carve out permanent tap lines and cooler real estate. Which means better choices for designated drivers, sober-curious drinkers, and anyone craving beer's ritual without the buzz.
Find NA Drinks Near You
Real-time NA menus.
What We Know About Years (Flavor, Style, Availability)
Years isn't trying to be "beer-adjacent" or some watered-down wellness beverage pretending to be a lager. Beer first. That's the vibe. Brewed somewhere in the Midwest (they're leaning into that unpretentious, no-BS regional pride), it's built for people who refuse to settle for "good enough for non-alcoholic." Think classic, approachable beer styles you'd actually reach for at a tailgate, backyard hang, or late-night comedy show-not because you have to, but because you want to.
- ABV: Sits at 0.5% or below (fits the U.S. legal definition of "non-alcoholic beer" perfectly)
- Brewing philosophy: Flavor comes first-think familiar, crowd-pleasing profiles like lagers, blondes, easy-drinking sessionable styles
- Target occasions: Comedy shows (naturally), sporting events, social gatherings where beer taste matters but intoxication doesn't
How This Fits the NA Beer Trend
Non-alcoholic beer in 2025? It's having a moment-actually, more like a full-blown cultural shift. Improved brewing tech, better mouthfeel, richer hop profiles... and major investment from craft breweries and macro players who finally realized this isn't just a fad. A high-visibility celebrity collab like Mulaney's? That's rocket fuel. It normalizes alcohol-free beer in spaces where beer already belongs naturally-sports bars, comedy clubs, music venues, tailgates-places where nobody should feel weird ordering NA.
This partnership validates what the sober-curious movement's been shouting from the rooftops for years: you absolutely don't need alcohol to be part of beer culture.
Where to Find Great NA Beer Near You
Distribution for newer NA brands can be... let's say inconsistent, especially if you're not in a major metro area. Nothing worse than driving across town only to find empty shelves. To dodge that frustration, use geolocated search tools and (old-school, I know) call ahead to confirm stock. NA Beer Finder lets you search by city, retailer, bar, restaurant-basically see what non-alcoholic beer's actually available nearby, complete with real-time updates from folks who've already done the legwork.
- Search by city or ZIP code to pinpoint shops and bars that regularly stock NA beer (not just one dusty six-pack in the back)
- Check venue profiles for rotating taps and seasonal availability before you make the trip
Find NA Drinks Near You
Real-time NA menus.
Years vs. Other Notable NA Beers
Taste is wildly subjective (obviously), but most NA beer drinkers tend to evaluate new releases on body, bitterness, hop character, malt balance, and finish-basically the same stuff you'd judge any beer on. Here's a quick framework for understanding where something like Years might land among popular non-alcoholic beer styles:| NA Beer Style | Typical Flavor Profile | Ideal Occasion | What to Ask Retailers |
|---|---|---|---|
| NA Lager/Pilsner | Crisp, lightly malty, clean finish-refreshing as hell | Game day, backyard BBQs, comedy shows | Cold-chain handling, fresh stock dates |
| NA IPA | Citrus/tropical hops, medium bitterness, aromatic punch | Casual dinners, brewery taprooms | Hop freshness, canning/bottling date |
| NA Wheat/Blonde | Soft malt, light fruit/spice notes, smooth mouthfeel | Brunch, patios, warm weather sipping | Serve well-chilled; check stock rotation |
| NA Dark/Amber | Toasty malt, cocoa/caramel notes, fuller body | Fall tailgates, cool evenings | Seasonal/limited availability-grab it when you see it |
Timeline: Key Moments in the Collab
- Partnership Announcement: Press coverage via PR Newswire drops the news-John Mulaney's officially partnering with Years, a Midwest-brewed, flavor-first non-alcoholic beer aimed squarely at mainstream beer drinkers (not just wellness influencers or people who unironically use the phrase "clean living").
- Media & Consumer Buzz: Men's Journal frames the whole thing as proof that sobriety and fun aren't mutually exclusive, sparking demand across comedy venues, entertainment spaces, retail. Social media does its thing.
- Retail & Venue Interest: Bars, comedy clubs, bottle shops start evaluating Years for their lineups as fans request it by name-especially around tour dates, TV appearances, major entertainment events where Mulaney's name carries weight.
- What's Next: Expanded distribution seems inevitable if demand holds. Limited-edition releases? Venue-specific placements around comedy tours, festivals? All logical next moves.
Bottom Line
John Mulaney's partnership with Years non-alcoholic beer reinforces something deceptively simple yet powerful: alcohol-free beer should taste like real beer and deserve prime real estate in social spaces-not languish forgotten in the back of some dusty cooler. Whether you're sober, sober-curious, pacing your night, or just exploring what NA options actually exist these days, this collaboration gives you one more solid reason to expect better choices everywhere you go. The visibility of a celebrity partnership like this? It accelerates cultural change, plain and simple. It pushes bars, venues, retailers to stock more diverse, higher-quality non-alcoholic beer-which benefits everyone. Designated drivers. People in recovery. Health-conscious drinkers. Anyone who wants the ritual and taste of beer without alcohol's baggage (literal and metaphorical).Frequently Asked Questions
What is the John Mulaney x Years collaboration?
A partnership promoting Years, a Midwest-brewed non-alcoholic beer, bringing NA options into mainstream comedy and entertainment venues.
Is Years actually non-alcoholic?
Yes. In the U.S., non-alcoholic beer is defined as 0.5% ABV or less, and Years positions itself within that standard.
Where can I find Years or similar NA beers near me?
Use NA Beer Finder to locate retailers and venues that carry NA selections in your area.
Will venues at comedy shows carry this?
Availability varies by venue. Ask for Years by name and check NA Beer Finder before you go to confirm nearby stock.
How does Years compare to other NA beers?
It targets approachable, beer-first flavors. If you prefer hoppier options, look for NA IPAs in our best-of guides and local listings.
