Non-Alcoholic Drinks News
The latest news on NA beer, mocktails, wine, spirits, and the sober-curious movement
December 5, 2025
Shiner Bock Non-Alcoholic Just Dropped: Real Taste Notes, Where to Buy & Top NA Bock Alternatives Right Now
Shiner's finally taking that beloved Texas classic and stripping out the alcohol. Yeah, you heard right. If you've been waiting for a legit NA version of that caramel-y, smooth-as-butter bock,…
December 5, 2025
Aston Martin x BERO Partnership: Why Luxury Brands Are Betting Big on Non-Alcoholic Drinks
Here's the thing about the Aston Martin-BERO partnership... it's creating ripples way beyond the usual car enthusiast circles. This collaboration is actually a pretty loud announcement that premium, design-obsessed brands…
December 3, 2025
Live Nation's Hiyo Partnership: What It Means for Non-Alcoholic Concert Drinks
Live Nation just locked in a partnership with Hiyo and they're about to shake up concessions at select venues across the country. This isn't your typical water-and-Coke situation anymore. We're…
November 30, 2025
Recess Just Raised $30M – Here's What We Know
Here's something worth paying attention to. Recess, the functional relaxation drink folks-just closed a $30 million Series B round late October and simultaneously named Kyle Thomas as their president and…
November 23, 2025
John Mulaney Partners With Years Beer: The NA Beer Collab Making Sober Fun
Quick Take: John Mulaney thrown his weight behind Years Beer, this Midwest-brewed non-alcoholic beer that's been quietly building buzz. It's not just another celebrity cash-grab, though. This partnership actually feels…
November 13, 2025
Michelob Ultra Zero Canada 2025: everything we know about it, calories & why athletes are buzzing
So AB InBev's finally bringing Michelob Ultra Zero north of the border in 2025-and honestly? It's about time. Canada's zero-alcohol scene has been absolutely exploding lately, and now there's a…
November 11, 2025
George Clooney & Rande Gerber's Non-Alcoholic Beer: Why A-List Stars Are Ditching Booze in 2025
Here's a twist nobody saw coming a decade ago-celebrity founders are ditching tequila for temperance. Word on the street? George Clooney and Rande Gerber (yeah, the guys who cashed out…
November 8, 2025
IRONMAN & Athletic Brewing Extend Partnership Through 2028-What Athletes Actually Get
So IRONMAN and Athletic Brewing just locked in another three years together-through 2028, actually. Which basically cements non-alcoholic craft beer as part of the endurance sports furniture now. Here's what's…